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Founded in 1949 by the New York�based public relations department
of the Arabian American Oil Company (Aramco),
Aramco World is the oldest English-language arts and
culture publication in the Middle East. Rechristened
Saudi Aramco World some years after the oil company was
nationalized, the magazine today boasts several hundred thousand
readers. Based over the years in New York, Beirut, The Hague, and
Houston, Texas, it has been a curiously indispensable
�Sintercultural resource� for six decades and counting.
In the India of my growing up, Red Russians were our white people.
They booked up our five-star hotels (both of them), they sold us
their boxy little imitation Leica cameras and stale Zodiak
cigarettes, and they gave us the Premier 118NE, a knockoff of that
triumph of Soviet design, the Lada � impossibly recast as a luxury
good in India, and my parents�" automobile for the better part of
the 1990s. They lent us their circus, their books, and their
Bolshoi Ballet; we sent them our classical dancers, our
traditional handicrafts, and one Sharon Prabhakar, a disoriented
Bombay chanteuse who opened the matching Festival of India in the
USSR in black lingerie, chained to a rotating bed, belting out
Andrew Lloyd Webber's �SDon�"t Cry for Me Argentina.� Or so we
heard.
One of the oddest chapters in the annals of the Cold War was its
proxy war by magazine, and the oddest Cold War magazine was
undoubtedly Tricontinental. Based in Havana and
art-directed by legendary poster designer Alfredo Rostgaard,
Tricontinental was the official publication of OSPAAAL, one
of the many revolutionary acronyms liberated by Fidel's triumph in
1959. OSPAAAL stood for Organization in Solidarity with the
Peoples of Africa, Asia, and Latin America, and its magazine was
available in each of the New World's great colonial languages:
English, French, and Spanish. Some issues were even available in
Arabic and Italian.